“The central idea behind open innovation is that, in a world of widely distributed knowledge, companies cannot afford to rely entirely on their own research, but should instead buy or license processes or inventions (i.e. patents) from other companies.”

Henry Chesbrough

Because of increasing innovation, cost pressure, globalization, technology intensity and fusion - The automotive industry needs to look outside their own boundaries and Open Innovation should be considered a good opportunity.

Combining the different potentials of young and mature firms, the possibility of introducing innovative products using new technologies is enabled.

These collaborations allows realizing significant product innovation in a deeply reduced time to market.

Such approach is being followed by Manna trying to integrate it into its Business model.